Authentication modernization

A recurring theme inside Positioning Play signals for Security & IAM. Explore real examples and the stored reasons behind this classification.

Security & IAM · Positioning Play · 1 signals | ▲ 100% in last 30 days

Moves authentication toward passwordless, biometric-based user experiences.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

OneLogin · 2026-03-27

Gist: OneLogin announces Passkeys support through its existing WebAuthn factor and says Google’s passkey rollout can now help CIAM apps using its Trusted IdP. The post frames passkeys as a step toward broader passwordless authentication, while noting current device and environment limits.

Signal reason: The content reinforces a passwordless authentication narrative and broader identity positioning.

Source