What's up?

Follow the latest improvements, fixes, and new capabilities in Spydomo.

May 13, 2026

New

Category Briefs now show market-level synthesis, and the Signal Library organises themes into editorial clusters

Intelligence
category-briefs
market-intelligence
signal-library
New

Category Brief pages (/category-briefs/{category}) now open with a market intelligence header above the company cards. It includes a 3–4 sentence synthesis of what's happening across the whole category right now, a signal mix bar showing the distribution of competitive move types (positioning plays, feature launches, strategic moves), a 'most notable move' callout naming the highest-impact event of the period and the company behind it, and a 'worth watching' line flagging an early or contrarian signal most readers would overlook. The hub at /category-briefs now surfaces anomaly callouts highlighting categories with unusual strategic-move activity or a spike in signal volume. An AI-generated editorial lede is produced weekly from cross-category data and goes live only once approved. The Signal Library (/signals) has also been restructured: signal themes within each category and signal type are now grouped into 5–6 curated editorial clusters, each with a headline, an explanation of what the pattern means, and why it matters for go-to-market teams — plus real signal examples drawn from across the category.

Why it matters
Reading ten company cards and drawing the market conclusion yourself is slow, and you miss the dynamics that only become visible when you look at all of them together. The new synthesis layer does that work automatically: it spots the cross-company patterns, names the most strategically significant move, and surfaces the signal most analysts would scroll past. The Signal Library upgrade compounds this — instead of a flat list of themes, clusters tell you which competitive patterns are structurally significant across a category and which are one-off noise. Together, these changes shift Category Briefs from a roll call into a market briefing, and the Signal Library from a taxonomy into a usable intelligence tool.
April 28, 2026

New

Footprint — free public visibility score for any B2B SaaS company

Footprint
footprint
free-tool
visibility-score
New

Footprint is a free public tool at footprint.spydomo.com. Enter any B2B SaaS domain and get a 0–100 visibility score in about 90 seconds — no account needed. The score breaks down across three dimensions: Broadcast (how consistently you publish and on how many channels), Market Voice (reviews, ratings, and community mentions across G2, Capterra, and Reddit), and Presence Mastery (whether your messaging is coherent and your channels are intentional). Every report includes an AI-generated verdict, a benchmark comparison against 84 B2B SaaS companies, and a Spotlight finding — one specific, concrete observation from your public signals that most founders haven't seen framed that way.

Why it matters
Your public signals tell a story whether you're shaping it or not. Competitors, investors, and analysts piece together a picture of your company from what's already out there — review recency, messaging clarity, channel activity, and community sentiment. Footprint shows you exactly what that picture looks like, scored and explained, in the time it takes to grab a coffee. It's free because the insight should be accessible before you decide whether Spydomo is worth your time.
April 16, 2026

Improved

More accurate competitive framing — established patterns no longer presented as new shifts

Pulse
pulse
broadcast
ai
Improved

Pulse briefs and broadcast digests no longer describe long-standing competitor behavior as a strategic shift or pivot. The AI now has explicit context about how often each company has appeared in recent signals, and is instructed to frame recurring patterns as established posture rather than new developments. Phrases like "increasing focus", "shift toward", and "strategic pivot" are now reserved for cases where the data actually shows a departure from prior behavior.

Why it matters
Crying wolf erodes trust. When a competitor like DashThis has been doing AI-powered reporting for years, calling it a 'strategic shift' in a weekly brief makes Spydomo look out of touch — and makes it harder for your team to spot the moves that actually are new. Briefs now read as a grounded assessment of what competitors are doing, not an over-enthusiastic summary of activity you already knew about.
April 14, 2026

New

Category and industry intelligence — AI-generated market briefings for every category and the SaaS market as a whole

Intelligence
intelligence
category-intelligence
industry-intelligence
New

Two new layers of AI-generated intelligence are now live on the public competitive database. Category pages (e.g. /saas-competitive-database/crm) now include a full category brief: how the market is positioned, which companies are gaining momentum, where the white space is, contested battlegrounds, and a buyer guide — all synthesised from the signals Spydomo has collected. The root page (/saas-competitive-database) now opens with an industry-level view that spans every category: dominant market patterns, cross-category themes, which categories are accelerating or stalling, and what the market is missing. Category cards on the directory are enriched with each category's current market mode and signal count.

Why it matters
Individual company profiles tell you what one competitor is doing. Category intelligence tells you how the whole market is moving — the shared pressures, the converging themes, the openings no one has filled yet. Industry intelligence goes one level higher: it synthesises across every category to give you a picture of where B2B SaaS is heading this month, not just where one company stands.
April 8, 2026

New

Articles — long-form content on competitive intelligence and B2B SaaS strategy

Content
content
articles
blog
New

Spydomo now has a public articles section at /articles. Each article includes a title, body, excerpt, optional header image, tags, author, and reading time estimate. Articles are paginated (15 per page), fully indexed by search engines and AI crawlers, and easy to share on X and LinkedIn. An RSS feed is available at /articles/feed.xml. The 'Articles' link has been added to the footer under Intelligence.

Why it matters
The articles section is where we'll publish in-depth guides, strategic frameworks, and commentary on competitive intelligence — content that goes beyond what a changelog entry can cover. It gives the Spydomo team a place to write for you, not just ship for you.
April 7, 2026

Improved

Signal deduplication — one event, one signal, regardless of how many sources reported it

Signals
signals
deduplication
pulse
Improved

When a competitor announces a product launch or pricing change, it often appears across multiple sources at once — their blog, a LinkedIn post, a mention on X. Previously each source generated its own separate signal, filling the monitor with near-identical entries for the same event. Now signals are grouped into a single canonical record regardless of how many sources reported them. Multi-source signals are scored higher (up to ×1.6) to reflect the intentionality of a coordinated push, and the source breakdown (e.g. 'Blog · LinkedIn · X') is visible on the signal card.

Why it matters
Duplicate signals for the same event diluted the monitor and made it harder to spot what was actually new. With deduplication, the top signals list shows distinct events rather than variations of the same story, and a signal covered by multiple sources is easier to identify as a deliberate move worth paying attention to.
April 6, 2026

Improved

Smarter Pulse signal selection — editorial judgment, not just engagement

Pulse
pulse
ai
signal-selection
Improved

The two signals featured in each daily Pulse brief are now chosen by Claude rather than by an engagement score. Claude reviews the day's batch, ranks signals by strategic importance — pricing moves, category repositioning, feature launches that shift buyer behavior — and writes the headline and 'why it matters' copy directly from that analysis. Low-value signals like G2 badge announcements and generic hiring posts are filtered out before they reach the brief.

Why it matters
The old selection model favoured signals with high engagement scores, which often meant review-site badges or viral social posts made the brief instead of genuinely important competitive moves. With editorial ranking, the signals that land in your inbox are the ones a PMM or founder actually needs to act on.
April 4, 2026

New

Company intelligence profiles — what is your competitor doing right now?

Intelligence
intelligence
company-profiles
ai-briefs
New

Company intelligence profiles are now live. Each profile answers the question 'What is [Company] doing right now?' with an AI-written strategic brief, a 'How they play to win' section, a signal history from the last 30 days, and a positioning table comparing them to their peers. Profiles are public and SEO-indexed at /saas-competitive-database/{company} — shareable without a login. Paying users get deeper access: 30 signals instead of 5, a full peer comparison, and in-app navigation that stays within their account context. Inside the app, a new 'Company briefs' section lets you browse all your tracked companies by group and jump straight to any profile.

Why it matters
Until now, the intelligence Spydomo collects was only accessible as part of a group feed. Company profiles give you a focused view of a single competitor — useful when you want to quickly catch up on one company, share a snapshot with a colleague, or let a prospect see a live example of what Spydomo tracks.