Why this theme is showing up

Real examples with the stored reasons/explanations.

Proposify · 2026-04-02

Gist: The article explains average deal size as a core revenue metric and argues that higher deal size can improve growth without adding headcount. It frames better proposals as a lever for raising deal value and gives a basic calculation example.

Signal reason: It includes a concrete revenue example showing two teams with the same deal count but 67% different revenue.

Source