Buyer education

A recurring theme inside Positioning Play signals for Sales Enablement. Explore real examples and the stored reasons behind this classification.

Sales Enablement · Positioning Play · 1 signals | ▲ 100% in last 30 days

Providing educational content to help buyers evaluate technology solutions.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Demio · 2026-03-30

Gist: Demio publishes a comparison-style guide to interactive demo software, positioning browser-based live, automated, and on-demand demos as a way to capture leads and improve conversion. It highlights no-code setup, analytics, automation, and CRM integrations as core buying criteria.

Signal reason: The article reinforces a market narrative around interactive demos, engagement, and conversion outcomes.

Source