Adoption friction

A recurring theme inside Positioning Play signals for Sales Enablement. Explore real examples and the stored reasons behind this classification.

Sales Enablement · Positioning Play · 1 signals | ▲ 100% in last 30 days

Complex processes and procedures slow user onboarding and daily use.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Pandadoc · 2026-04-29

Gist: The post highlights a very fast sign-in process and frames it as a quick, satisfying user experience. It emphasizes speed and simplicity without providing product details or metrics.

Signal reason: Reinforces a simple, fast-product narrative and general ease-of-use positioning.

Source