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Introw PRM · 2026-03-25

Gist: The content outlines a structured partner lifecycle management framework for 2026, covering recruitment, onboarding, co-selling, retention, and exit. It argues that CRM-first PRM visibility helps teams measure partner performance and improve channel outcomes.

Signal reason: It introduces a 2026 framework and mentions a CRM-first PRM approach as an enabling capability.

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