Channel mix optimization

A recurring theme inside Positioning Play signals for Retail, E-commerce & D2C. Explore real examples and the stored reasons behind this classification.

Retail, E-commerce & D2C · Positioning Play · 1 signals | ▲ 100% in last 30 days

Guidance on building a B2B channel mix that improves lead quality without increasing spend.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Fospha · 2026-04-08

Gist: Fospha publishes a Google full-funnel report arguing last-click measurement undercounts upper-funnel channels. It claims adding Demand Gen and YouTube improves ROAS and lowers CAC without cannibalizing lower-funnel performance.

Signal reason: Reinforces a positioning narrative around full-funnel measurement versus last-click attribution.

Source