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Fospha · 2026-05-06

Gist: The post argues GMV Max is systematically under-credited because platforms use different revenue definitions and incomplete cross-channel visibility. It claims a consistent daily measurement model shows materially higher total commerce ROAS across five brands.

Signal reason: Includes concrete ROAS results: average total commerce ROAS 3.2x higher and brand uplifts from 1.4x to 5.4x.

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