Platform shift to video

A recurring theme inside ROI Value Proof signals for Product Analytics. Explore real examples and the stored reasons behind this classification.

Product Analytics · ROI Value Proof · 1 signals | ▲ 100% in last 30 days

Brands and creators are prioritizing short-form video for engagement and discovery.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

CreatorIQ · 2026-02-17

Gist: Instagram Reels are growing as a dominant format for discovery and shopping; internal data shows a 203% increase in creators posting on Instagram and 2.8M Reels published, indicating a shift to video-first campaigns.

Signal reason: Shares concrete metrics demonstrating growth in creator activity and content volume.

Source