Gist: The post says Superdry used a reconciled measurement view to support full-funnel paid social planning for BFCM 2025. Fospha attributes gains in blended ROAS and channel ROAS to better visibility and faster in-week budget allocation.
Signal reason: The post cites concrete performance metrics including +15% blended ROAS YoY, +320% Meta ROAS, and +275% TikTok ROAS.
