Why this theme is showing up

Real examples with the stored reasons/explanations.

Neil Patel · 2026-03-04

Gist: The content argues that lead cost is misleading in B2B and that marketers should optimize for closed deals instead. It also claims LinkedIn is the best budget choice for higher-ticket offers despite higher upfront lead costs.

Signal reason: It explicitly discusses ad spend economics and the value of different lead-cost structures.

Source