Passive engagement value

A recurring theme inside Positioning Play signals for Product Analytics. Explore real examples and the stored reasons behind this classification.

Product Analytics · Positioning Play · 1 signals | ▲ 100% in last 30 days

Passive behaviors can reveal conversion opportunities when analyzed properly.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Contentsquare · 2026-02-10

Gist: The company reframes 'Passive Engagement' (lurkers) as a valuable signal and promotes the 2026 Digital Benchmark report to help teams interpret and act on those behaviors.

Signal reason: Positions company as educator on interpreting engagement signals.

Source