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Real examples with the stored reasons/explanations.

Customer Experience · 2026-04-16

Gist: The content argues that inferred behavior is insufficient for personalization and that explicit customer input improves trust and message relevance. It promotes in-app surveys and preference centers as practical ways to reduce opt-outs and improve conversion.

Signal reason: The content describes in-app surveys and a preference center as practical capability changes for personalization.

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