Why this theme is showing up

Real examples with the stored reasons/explanations.

Ruler · 2026-01-28

Gist: Marketers have shifted spending toward easy-to-measure, bottom-funnel metrics, causing underinvestment in awareness and demand creation; teams should measure incrementality and reallocate spend to sustain growth under tighter budgets.

Signal reason: Backfilled from StrategicSummaries.IncludedSignalTypeSlugsJson (feature-launch)

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