Search journey

A recurring theme inside ROI Value Proof signals for Marketing Automation. Explore real examples and the stored reasons behind this classification.

Marketing Automation · ROI Value Proof · 1 signals | ▲ 100% in last 30 days

Users move across platforms during a multi-step discovery process.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Semrush · 2026-04-08

Gist: The content frames ChatGPT as part of a broader search journey and uses clickstream data to show rapidly growing outbound referrals. It also highlights that search is enabled on a minority of queries, while per-session prompting is rising.

Signal reason: It includes concrete growth metrics such as 206% referral traffic increase and 50% more queries per session.

Source