Gist: The content argues that ad platform performance depends less on the channel itself than on post-click landing page execution. It uses survey data and speed/conversion benchmarks to show that mobile load time and page relevance materially affect ROAS.
Signal reason: Includes concrete metrics such as 1,440 marketers surveyed, 1-second delay reducing conversions up to 20%, and CPL rising from $66.69 to $70.11.
