Shifting spend patterns

A recurring theme inside Positioning Play signals for Marketing Automation. Explore real examples and the stored reasons behind this classification.

Marketing Automation · Positioning Play · 1 signals | ▲ 100% in last 30 days

Rapid growth in platform spend indicates changing B2B media priorities.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Factors.ai · 2026-02-24

Gist: Factors.ai notes LinkedIn ad spend among B2B SaaS grew 31.7% versus Google’s 6% and is hosting a March 12 fireside chat to advise marketers on allocating LinkedIn budgets using benchmark data.

Signal reason: Uses event to shape positioning as a data-driven advisor on LinkedIn strategy.

Source