Information architecture

A recurring theme inside Positioning Play signals for Marketing Automation. Explore real examples and the stored reasons behind this classification.

Marketing Automation · Positioning Play · 1 signals | ▲ 100% in last 30 days

Users sometimes struggle to locate specific items due to unclear navigation or labeling.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Buffer · 2026-03-26

Gist: Buffer redesigns its navigation into a single sidebar and refreshes the interface with softer visuals. The update is positioned as improving flow between planning, publishing, and analytics.

Signal reason: It reinforces a brand story around a calmer, easier-to-use product experience.

Source