Customer behavior shift

A recurring theme inside Positioning Play signals for Marketing Automation. Explore real examples and the stored reasons behind this classification.

Marketing Automation · Positioning Play · 1 signals | ▲ 100% in last 30 days

Consumers behave more strategically, changing how engagement signals should be interpreted.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Iterable · 2026-04-29

Gist: The report says consumers increasingly game marketing systems, making traditional engagement signals less reliable. It argues marketers must shift from output volume to better decision-making, relevance, and trust.

Signal reason: The piece reframes marketing around a new customer behavior and decision-making model.

Source