Channel mix strategy

A recurring theme inside Positioning Play signals for Marketing Automation. Explore real examples and the stored reasons behind this classification.

Marketing Automation · Positioning Play · 1 signals | ▲ 100% in last 30 days

Combining channels is presented as a stronger growth approach overall.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Brevo · 2026-04-16

Gist: Brevo’s benchmark argues that email engagement is eroding as inboxes saturate, so high-volume marketers should redistribute urgent and conversational messages to channels like SMS and WhatsApp instead of sending more email.

Signal reason: The content reinforces a narrative that marketers should rethink channel strategy and messaging mix.

Source