Why this theme is showing up

Real examples with the stored reasons/explanations.

Iterable · 2026-03-25

Gist: The article defines AI agents as systems that use customer signals to make real-time marketing decisions within marketer-set guardrails. It argues they replace static, manual campaign logic with adaptive optimization across channels and journeys.

Signal reason: The article introduces AI agents as a new technical capability within marketing platforms.

Source