Customer cost transparency

A recurring theme inside Feature Launch signals for Marketing Automation. Explore real examples and the stored reasons behind this classification.

Marketing Automation · Feature Launch · 1 signals | ▲ 100% in last 30 days

Removing opaque fees to make costs predictable and usage-aligned.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Elastic Email · 2026-02-06

Gist: Elastic Email shifts Marketing product billing from list-size to email-based pricing and consolidates offerings into a single paid plan, so customers pay for messages sent rather than stored contacts, simplifying pricing and removing the 'contact tax.'

Signal reason: Backfilled from StrategicSummaries.IncludedSignalTypeSlugsJson (feature-launch)

Source