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Real examples with the stored reasons/explanations.

Semrush · 2026-04-02

Gist: AI agents increasingly research, compare, and even complete purchases for users, shifting brand discovery from human-led browsing to agent-led validation. Marketers must optimize for being selected by the agent before the person ever reviews the choice.

Signal reason: It discusses new protocols and infrastructure enabling AI agents to act on behalf of users.

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