B2b digital commerce

A recurring theme inside Positioning Play signals for E-commerce & Payments. Explore real examples and the stored reasons behind this classification.

E-commerce & Payments · Positioning Play · 1 signals | ▲ 100% in last 30 days

Business buying workflows shift toward self-service, automation, and account-specific pricing.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

BigCommerce · 2026-03-06

Gist: Mainely Urns uses BigCommerce B2B Edition to create a self-service buying experience for funeral homes, supporting custom pricing and company hierarchies. The replatforming is tied to higher order volume, less manual sales work, and 44% revenue growth.

Signal reason: It frames the replatform as a transformation in how the business buys online.

Source