Deliverability best practices

A recurring theme inside Positioning Play signals for DevTools. Explore real examples and the stored reasons behind this classification.

DevTools · Positioning Play · 1 signals | ▲ 100% in last 30 days

Emphasis on list management and testing to improve email deliverability and quality.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Mailgun · 2026-03-19

Gist: The post says AI inbox features can misclassify phishing as important, so senders should keep prioritizing valuable email and deliverability best practices. It frames AI inbox assistance as useful but still unreliable.

Signal reason: Reinforces a broader narrative about AI in the inbox and sender best practices.

Source