Gist: The content argues that B2B email remains a high-ROI system in 2026, but measurement and deliverability are harder because privacy changes and stricter authentication undermine open-rate tracking. It recommends using email across lifecycle, ABM, onboarding, and revenue workflows instead of treating it as a simple newsletter channel.
Signal reason: It cites concrete performance metrics such as $36 ROI per $1 spent and 320% more revenue from automated emails.
