Ai workflow adoption

A recurring theme inside Positioning Play signals for CRM & Sales. Explore real examples and the stored reasons behind this classification.

CRM & Sales · Positioning Play · 1 signals | ▲ 100% in last 30 days

Emphasis on practical AI applications integrated into existing workplace workflows.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Demandbase · 2026-04-15

Gist: Demandbase and ForgeX launch an AI in ABM certification focused on practical AI use in account-based marketing. The course emphasizes targeting, research, messaging, workflow design, governance, and measurement, and is offered free with a $349 value code.

Signal reason: It reinforces a broader narrative about practical AI guidance for ABM teams.

Source