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PubMatic · 2026-03-25

Gist: A case study says Chevrolet Arabia used PubMatic's Curated Marketplace with dentsu and SeenThis to combine stronger ad performance with lower carbon emissions. It highlights programmatic advertising as a way to balance efficiency and sustainability.

Signal reason: Primary subject includes concrete metrics: CTR benchmarks exceeded by 70% and over 1 tonne of carbon emissions avoided.

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