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PubMatic · 2026-03-17

Gist: PubMatic says its first agentic media buy campaign delivered lower costs and better reach for Butler/Till and Geloso Beverage Group. The message positions agentic AI as a new way to buy media, backed by performance metrics.

Signal reason: The post cites concrete results: 82% lower costs, 40% more impressions, and 30% lower CPMs.

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