Why this theme is showing up

Real examples with the stored reasons/explanations.

Infillion MediaMath · 2026-03-30

Gist: The post argues that independent agencies are moving from single buying models to blended workflows across managed DSPs, self-service seats, and direct adtech relationships. It frames this shift as improving flexibility, transparency, and control.

Signal reason: The content reinforces a broader narrative about composable, outcome-driven agency buying.

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