Why this theme is showing up

Real examples with the stored reasons/explanations.

Infillion MediaMath · 2026-04-21

Gist: The post argues that DSP pricing is often opaque, with add-on fees for onboarding, data, bid shading, and curated inventory driving surprise invoices. It positions pricing transparency as a broader indicator of platform trustworthiness.

Signal reason: It reinforces a broader market narrative around transparency and trust.

Source