Change management

A recurring theme inside Positioning Play signals for Accounting & ERP. Explore real examples and the stored reasons behind this classification.

Accounting & ERP · Positioning Play · 1 signals | ▲ 100% in last 30 days

Cultural habits and team norms can block adoption of more efficient tools or processes.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Holded · 2026-04-05

Gist: The post argues that AI adoption fails when companies focus only on software and ignore the people side. It frames change management and leadership as the key to implementing new technology successfully.

Signal reason: The content reinforces a broader positioning around AI adoption and leadership-driven transformation.

Source