Skai
www.kenshoo.com“Commerce Media,Connected At Last”
What is Skai doing right now?
Skai frames generative AI as central to discovery and measurement, urging brands to optimize for AI-driven search and shared measurement frameworks.
Skai is positioning as a retail-media hub—publishing industry reports, launching a unified platform, and partnering with publishers to simplify fragmented retail advertising.
Skai highlights customer outcomes (e.g., 27% revenue uplift) and regional hires to validate product-market fit for enterprise retail media buyers.
— Spydomo competitive analysis · www.kenshoo.com · Apr 2026
How Skai Plays to Win
coordinated moves: repeated thought leadership, product launch, and strategic partnerships this period
repeated AI emphasis across reports and blogs (measurement, discovery, buying behavior) during period
two strategic partnerships this window enhancing channel coverage, worth tracking for competitive placement
How Skai Positions vs. the Category
Positioning analysis updated monthly.
Signal History
Top-scored signals from the last 30 days — ranked by engagement, novelty, and strategic weight.
The blog argues that retail media fragmentation and AI-driven shopping require brands to adapt across search, commerce, and social channels. It frames performance marketing as a multi-channel operating challenge rather than a single-channel tactic.
The blog frames retail media fragmentation and AI-driven shopping as major challenges brands must address to grow. It argues social media now influences the full funnel and should support broader ecommerce media strategy.
Skai announces a partnership with Reddit Ads to add native planning, activation, reporting, and measurement inside its omnichannel platform. The rollout starts with account connectivity and analytics, then expands to campaign creation and scaled management.
Skai reports retail media spend surged 33% year over year in Q4 2025, while AI-driven discovery and upper-funnel DSP adoption are reshaping channel performance. Marketers are also shifting GenAI use toward planning and budget decisions rather than content creation.
Skai’s report argues retail media is becoming structurally fragmented as brands juggle more networks, inconsistent measurement, and siloed operations. It says consolidation, standardized metrics, and automation are needed to scale spend effectively.