Gravity Forms

www.gravityforms.com
“Powerful data capture fueled by Gravity Forms.”
— How Gravity Forms describes themselves
Last signal Mar 20 · 30-day window
286
Signals this period
145
Peak engagement
6
Signal types
7
Channels

What is Gravity Forms doing right now?

Gravity Forms launched a Bookings add-on and a Gravity Experts program to capture scheduling use-cases and monetize customization services.

Gravity Forms increased Facebook posting ~10× this period, pushing guides, tutorials and product launches to drive direct user engagement and awareness.

Released a free plugin to schedule form notices while sharply increasing Facebook posting cadence this period, boosting discoverability for the new feature.

— Spydomo competitive analysis · www.gravityforms.com · Apr 2026

How Gravity Forms Plays to Win

feature_launch visible on LinkedIn; targeted UX improvement for event registration workflows worth monitoring.

large posting_frequency spike vs prior zero baseline indicating tactical channel push

strategic product repositioning repeated across channels promoting automation capabilities

How Gravity Forms Positions vs. the Category

Company Self-Positioning Frame
Gravity Forms monitored Powerful data capture fueled by Gravity Forms. Gravity Forms | The Best WordPress Form Plugin | Form Builder
Instapage #1 Landing Page Builder. Best Landing Page Builder & Software - Create High-Converting Landing Pages | Instapage
Leadformly We’re No Longer Focusing on Leadformly We're No Longer Focusing on Leadformly
3 more competitors

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Positioning analysis updated monthly.

Signal History

Top-scored signals from the last 30 days — ranked by engagement, novelty, and strategic weight.

290
score
LinkedinMar 20, 2026View source ↗

The post compares HubSpot and Zoho CRM across features, usability, customization, and pricing. It also positions Gravity Forms as a way to connect either CRM to WordPress.

Competitive MentionPricing SignalPositioning Play
185
score
LinkedinMar 16, 2026View source ↗

Gravity Forms announces Conversational Forms 1.7.1, emphasizing a more interactive form experience. The release centers on improving user engagement through a conversational interface.

Feature Launch
63
score
LinkedinMar 8, 2026View source ↗

The content compares PayPal and Square to help businesses choose a payment gateway based on needs, not brand familiarity. It highlights differences in geographic reach, checkout options, dispute risk, and in-person tools.

Competitive MentionPositioning PlayPricing Signal
52
score
LinkedinMar 11, 2026View source ↗

Gravity Forms 2.9.29 is released with security enhancements, payment-handling updates, and a new AJAX confirmation filter for developers. The post urges users to update promptly for security and performance improvements.

Feature Launch
29
score
InstagramMar 7, 2026View source ↗

The post shares winter-themed form examples as seasonal inspiration and light content. It does not announce a product change or customer outcome.

Positioning Play