Market Pulse: Workflow & Automation Platforms
Curated competitive signals — launches, positioning shifts, and conversion plays — one highlight per company.
Automationanywhere
Agentic AI without BS.Announced a collaboration with OpenAI to build native agentic AI aimed at automating high‑impact enterprise processes.
Why it matters: Strategic shift to agentic_AI via partnership with OpenAI; repeated theme new this period (agentic_ai, enterprise_automation)
Blueprism
Expertly Built. Implicitly Trusted.Blueprism launched an agentic AI that uses GitHub Copilot to automate selection, execution, and validation of RPA processes, speeding development cycles.
Why it matters: New product positioning toward agentic AI and dev workflows repeated theme vs none before
MCP Agentic
The trusted orchestration layer for AI agentsMCP is being positioned as a protocol to let AI agents integrate with external tools, aiming to make agents practical in business workflows.
Why it matters: Strategic positioning shift: repeated messaging about agent_integration and pipeline_automation vs none before
UiPath
UiPath named a Leader in The Forrester Wave™: Autonomous Testing PlatformsUiPath launched Studio Web and Assistant for macOS, enabling browser-based automation creation and execution for Mac users previously excluded.
Why it matters: platform_expansion and mac_user_enablement mentioned; strategic OS expansion broadens addressable users