Market Pulse: Project, Task, Workflow Management
Curated competitive signals — launches, positioning shifts, and conversion plays — one highlight per company.
Asana
All your work, all in one placeAsana emphasizes AI planning, Claude integration, and 300+ integrations to position itself as an end-to-end planning platform for 2026 cycles.
Why it matters: strategic positioning: repeated AI and integration themes (Claude integration, AI Studio case, AI-assisted planning, 300+ integrations)
ClickUp™
Maximize human productivityClickUp highlighted a DISH Business deployment claiming ~30% capacity gains and launched automation for task-dependency notifications to boost coordination.
Why it matters: enterprise_case_study plus product automation signals a strategic push into scaled workflow efficiency and retention
Trello
Capture, organize, and tackle your to-dos from anywhere.Trello is piloting an AI tool that converts goals into personalized boards to help users form habits and maintain resolutions, aiming to increase engagement.
Why it matters: product_experiment with AI personalization could drive retention if adoption scales (pilot stage)