Market Pulse: Lead capture (forms, popups), lead routing, and scoring
Curated competitive signals — launches, positioning shifts, and conversion plays — one highlight per company.
Gravity Forms
Powerful data capture fueled by Gravity Forms.Gravity Forms launched AI text generation to automate form copy and suggestions, reducing manual setup time for form builders.
Why it matters: new AI feature candidate with moderate confidence and single mention of ai_integration theme this period
Sumo
Lock in software savings.Sumo began a weekly LinkedIn carousel summarizing platform changes to help creator/recruiter audiences adapt content and distribution quickly.
Why it matters: New recurring content theme launched (platform_updates, creator_economy_insights mentioned this period)
WPForms
Drag & Drop WordPress Form BuilderWPForms patched a critical XSS vulnerability and launched an AI-powered Quiz Addon simplifying quiz creation for nontechnical users.
Why it matters: security_patch and product expansion occurred concurrently; repeated security theme plus new AI feature may impact trust and acquisition