Market Pulse: Integration Platform (iPaaS)
Curated competitive signals — launches, positioning shifts, and conversion plays — one highlight per company.
Boomi
Boomi a Leader in the 2025 Gartner® Magic Quadrant™ for API ManagementBoomi is pushing agentic automation and launched Boomi Answers AI support to speed issue resolution and promote enterprise AI adoption at events.
Why it matters: strategic shift to AI-driven support and agentic automation repeatedly promoted across channels (feature launch + thought leadership)
Integration &
Celigo puts intelligent automation in the hands of every teamCompany publicly recognized top performers at an annual Lift‑Off meeting, aimed at boosting internal morale and cross‑team engagement.
Why it matters: single publicized employee recognition event; signals culture focus but limited volume (1 mention vs 0 previously)
MCP Agentic
The trusted orchestration layer for AI agentsMCP Agentic is pushing MCP as a standard to connect AI agents with external tools, aiming to simplify embedding agents into business workflows.
Why it matters: strategic messaging shift: repeated emphasis on MCP as integration standard could influence ecosystem choices