Market Pulse: IAM (Identity & Access Mgmt)
Curated competitive signals — launches, positioning shifts, and conversion plays — one highlight per company.
Cyberark
Secure every identity. Power every possibility.Palo Alto Networks purchased CyberArk, signaling integration of identity (human, machine, AI) into a broader platform security offering.
Why it matters: Major strategic shift: acquisition/repositioning of identity-as-platform theme (market_consolidation mention reflects consolidation)
Unified identity
The new era of identity is adaptiveAnnounced plan to consolidate identity tooling into a single platform intended to reduce incident response time and lower operating costs for security teams.
Why it matters: Feature launch candidate + themes show platform_consolidation and incident_response_efficiency mentions; strategic product positioning shift
