Market Pulse: CRM
Curated competitive signals — launches, positioning shifts, and conversion plays — one highlight per company.
Freshworks
Sell smarter and close deals fasterFreshworks published an AI-first service-desk blueprint and pushed Freddy AI setup/hand‑off messaging to position AI as productivity-first for support teams.
Why it matters: major strategic shift: repeated AI-first messaging and blueprint plus product setup claims (multiple mentions this period)
Salesmate
More than a CRM - Your revenue operating systemA developer built a custom Salesmate chatbot for a Shopify store, showing potential for e‑commerce automation and tailored lead workflows.
Why it matters: single LinkedIn post demonstrating new chatbot integration capability; integration_theme emerged this period
Small
Your CRM for Smarter AI Email Marketing, Engagement, and GrowthFounder recounts pivot from voice bot to chatbot that reportedly enabled a multi‑million acquisition, signaling product strategy payoff for conversational UX focus.
Why it matters: Strategic shift highlighted repeatedly and framed as acquisition driver; strong thematic relevance to product positioning
Zoho
It’s easy to growZoho CRM added a Notes badge for list views to reduce clicks and improve note discovery in lead/workflow contexts for some users.
Why it matters: Single small UX enhancement mention; useful for product parity but limited scale compared to competitors' strategic moves