Launched trigger-based email automation workflows for non-developers, bundled into existing plans.

Bundling automation into existing plans resets buyer expectations on pricing — SMBs and dev-led teams now get sequence logic without paying for a separate tool like Mailchimp or ActiveCampaign. This blurs the line between transactional email infrastructure and marketing automation, a category boundary competitors have relied on. PMMs in adjacent categories should expect Mailtrap to surface in evaluations where it previously wouldn't.