Launched revenue attribution linking purchases directly to automation and autoresponder emails.

Shifting the measurement frame from clicks and opens to revenue per message changes the evaluation criterion buyers use — platforms that can't show direct purchase attribution now look like laggards. This is a direct competitive pressure on Klaviyo, Drip, and any e-commerce-adjacent email tool that hasn't closed this gap. Expect revenue attribution to become a table-stakes expectation in RFPs for marketing automation within 6–12 months.