Launched a built-in CRM targeting SMB sales teams inside the workspace.

This is a category expansion move, not a feature add — Slack is now competing with tools like HubSpot Starter, Pipedrive, and Notion CRM for the 'we don't need a dedicated CRM' SMB buyer. For buyers already living in Slack, the switching cost argument collapses: why pay for a separate CRM if contact and deal tracking is already embedded in your workspace? Lightweight CRM vendors targeting SMBs must now contend with a zero-additional-tool narrative from a platform with massive existing distribution.