Embedded form creation inside ChatGPT, making the rival interface a distribution layer.

Embedding inside ChatGPT is a distribution play, not just a feature — it puts Jotform where decisions happen and removes the need for users to context-switch to a dedicated form tool. For competitors like Typeform, Tally, or any form-adjacent SaaS, this raises the bar: buyers will start asking 'can I do this inside the AI I'm already using?' Positioning around 'go where the user is' will increasingly matter more than standalone product depth.