March 11, 2026
AI/Product
Conga
E-commerce & Payments
The Signal
Composer generates branded proposals from Salesforce data in seconds.
Why It Matters
Proposal speed and accuracy are now a CRM integration story, not a design or sales ops problem. Conga is raising the baseline expectation. Competitors who require manual input or middleware stitching will feel this.
💡 INTELLIGENCE NUGGET
When a workflow problem gets reframed as a data quality problem, the tool that owns the data source wins the category.
How many steps sit between your CRM and a client-ready proposal?