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Postaffiliatepro · 2026-03-27

Gist: The article argues affiliate programs are entering a privacy-first phase where legacy cookies, last-click attribution, and flat commissions no longer reflect real channel value. It urges merchants to shift toward clearer measurement and performance-based payouts.

Signal reason: It cites Q4 2025 data about nearly one-third of sales being missed by legacy tracking.

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