Why this theme is showing up

Real examples with the stored reasons/explanations.

Connectif · 2026-03-30

Gist: The article argues that email remains important but is no longer sufficient alone. It frames omnichannel as a connected customer experience where each channel serves a distinct role, supported by examples showing revenue and basket-size gains.

Signal reason: The article includes concrete performance metrics such as 30% higher average order value and 63% higher sales.

Source