Marketing Automation

Companies most often deploy pricing changes as a positioning statement rather than a pure revenue lever—bundling, repackaging, or repricing to signal where they're competing and who they're targeting next. The clustering around market and competitive positioning suggests that when a competitor moves on price, it's worth reading it as a territorial claim, not just a margin decision.

• Pricing and Packaging Signals
  104 signals · 35 companies
  Across 35 marketing automation vendors, contact-based pricing is being abandoned in favor of usage or activity-based mod…
• Competitive and Market Positioning
  74 signals · 32 companies
  Across 32 marketing automation vendors, direct competitor-naming and switching-cost elimination have replaced feature di…