Dogfooding

A recurring theme inside Positioning Play signals for Marketing Automation. Explore real examples and the stored reasons behind this classification.

Marketing Automation · Positioning Play · 2 signals | ▲ 100% in last 30 days

Internal teams regularly use their own product to validate workflows and user experience.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Buffer · 2026-02-12

Gist: An employee or user describes dogfooding Buffer by replying to comments about Buffer, noting a meta experience and referencing internal comment score metrics and a colleague as a 'Comment Score Guru.'

Signal reason: Shows internal behavior reinforcing product positioning and culture.

Source

Buffer · 2026-02-07

Gist: An employee describes using the company product to reply to comments about the product itself, calling it a dogfooding experience and noting a low Comment Score while praising a colleague's high score.

Signal reason: Employee reinforces product value by publicly using it and sharing the experience.

Source