Pricing model change

A recurring theme inside Feature Launch signals for Marketing Automation. Explore real examples and the stored reasons behind this classification.

Marketing Automation · Feature Launch · 2 signals | ▲ 100% in last 30 days

Billing shifts from list-size to engagement-based pricing to align cost with usage.

Themes group similar “reasons” across many signals so you can quickly spot what’s consistently driving launches, positioning shifts, conversion angles, or pain points in this space.

  • Use it for GTM: refine messaging, prioritize feature bets, or validate objections.
  • Use it for competitive intel: see which narratives and problems show up repeatedly.
  • Evidence: examples below include the stored reason (and optionally the source link).

Why this theme is showing up

Real examples with the stored reasons/explanations.

Elastic Email · 2026-02-06

Gist: The company removes list-size billing and shifts to email-based pricing, combining plan tiers so all users get core features like automation and AI templates to lower costs for growing senders.

Signal reason: Backfilled from StrategicSummaries.IncludedSignalTypeSlugsJson (feature-launch)

Source

Elastic Email · 2026-02-06

Gist: Elastic Email shifts Marketing product billing from list-size to email-based pricing and consolidates offerings into a single paid plan, so customers pay for messages sent rather than stored contacts, simplifying pricing and removing the 'contact tax.'

Signal reason: Backfilled from StrategicSummaries.IncludedSignalTypeSlugsJson (feature-launch)

Source